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Public Relations & Media Coverage.

Getting a positive review or just a quick mention in the media or on another website can do amazing things for your brand. It builds trust in what you do and exposes you to new customers - winning!

Interview

Why becoming the media's best friend is good for business.

You get free publicity - and who wouldn't want that?! Being talked about in the press is a great way to build brand awareness.

It builds brand trust - getting featured or recommended by a third party makes you come across as credible and trustworthy.

It outdoes your competition - if there's not much separating you in terms of price or quality, getting featured in the media could make all the difference.

Either write something worth reading or do something worth writing about.

Benjamin Franklin, Co-Founder, USA

Things we can do to get shoutouts for your brand in the press and on other sites.

Media Analysis

Figuring out what publications, media and websites your target audience is most likely to be reading or visiting is a great first step.

Find Opportunities

At first it'll be necessary to seek out opportunities to be featured in media, but as your presence grows, it'll be the journalists who seek you out.

Liaise & Negotiate

Contacting or responding to journalists or content creators, and ensuring media placements are mutually beneficial.

PR Stunts

A quick and fun way to gain instant publicity is through some sort of PR stunt. The more creative, novel and entertaining, the better!

Guest Blogs

Getting featured on other websites organically is great, but for a more concrete approach, guest writing achieves the same goal.

Crisis Management

Navigating a crisis that could threaten your brand's reputation is extremely important to get right for obvious reasons.

Work Team Meeting

Swot Up.

What Small Businesses Can Do to Get Free Coverage in the Press

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