Marketing Strategy.

A marketing strategy is the difference between a business that gets to where it needs to be and a business that doesn't. It's your map and compass in a wilderness of distractions!

Business Meeting

How does a marketing strategy benefit your business?

It gives you direction - by defining top level goals and creating a realistic plan to reach them with minimal fuss and cost.

It clears your head - by focussing your mind on what should be done over what could be done.

It establishes your brand - by delivering key messaging with a consistent tone and feel to a well-defined customer base.

People don't buy what you do, they buy why you do it.

Simon Sinek, Author & Speaker

Things we can do to create you a winning marketing strategy.

Branding & Purpose

Defining who you are, what you do and why you exist is so important in creating a brand that stands out from the competition.

Competitor Analysis

It pays to keep an eye on your competition. The better you understand them, the more easily you can outdo them!

Target Audience

Knowing who your ideal customers are means you can create stand-out marketing that appeals directly to them.

Channels & Platforms

Figuring out where your audience are online means you can target them and attract their attention in all the right places.

Tone & Style Guide

Striking the right tone of voice in your marketing (and being consistent) will go a long way in engaging your ideal customers.

Marketing Plan

The final piece of the puzzle - your marketing plan organises specific action points into a timetable of tactics and campaigns.

Work Team Meeting

Swot Up.

What's the Difference Between a Marketing Strategy, Plan and Tactics in 2021, and Why Should You Care?

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